What Colors to Wear for Headshots

Understanding Color Psychology

Colors evoke emotions and create impressions. By understanding what different colors express, you can select a color that aligns with your brand. Here are some common associations:

• Blue: Trustworthy, calm, and confident. Blue is a popular choice for corporate headshots.
• Black: Powerful, sophisticated, and authoritative. Ideal for executives or those wanting a strong presence.
• White: Clean, simple, and modern. White is great for achieving a minimalist and fresh look.
• Gray: Neutral, balanced, and professional. A versatile choice that works well in any setting.
• Green: Fresh, calm, and positive. It’s a great choice if you want to appear approachable and down-to-earth.
• Red: Bold, passionate, and energetic. Perfect for making a statement.
• Purple: Creative, luxurious, and independent. Often favored by those in artistic or creative fields.
• Pastels: Soft, friendly, and approachable. Ideal for a more relaxed, approachable image.

Consider Your Skin Tone and Hair Color

Your skin tone plays a significant role in how different colors will look on you. Here’s how to find the most flattering shades:

• Warm Skin Tones: Earth tones like olive, mustard, and warm reds will complement your complexion. Avoid overly cool tones like icy blues.
• Cool Skin Tones: Jewel tones like emerald, sapphire, and amethyst tend to work best. Avoid overly warm tones like orange or brown.
• Neutral Skin Tones: Lucky you! Most colors will work well, but muted tones like gray, navy, or soft pastels are particularly flattering.

Your hair color can also provide contrast or harmony with your clothing. For instance, brunettes often look great in jewel tones, while blondes shine in blues and pastels.

Align with Your Industry and Brand

Think about your professional role and the message you want to convey. A creative professional might opt for a pop of color, while someone in finance may prefer more traditional tones.

• Corporate and Financial Professionals: Navy, charcoal, or black suits with white or light blue shirts are classics.
• Creative Industries: Consider adding vibrant tones or patterns that express your individuality.
• Health and Wellness: Soft greens, blues, or earth tones create a calming effect.
• Entrepreneurs and Personal Brands: Wear colors that match your brand identity. If your brand colors are visible on your website or social media, incorporating them into your headshot outfit can create visual cohesion.

Avoiding Common Mistakes

Here are a few color pitfalls to avoid:

• Neon and Overly Bright Colors: These can be distracting and might not photograph well.
• Colors that Match Your Skin Tone Too Closely: This can wash you out, so opt for contrast.
• Busy Patterns and Logos: Solid colors are generally best for headshots as they keep the focus on your face.
• Shiny or Reflective Fabrics: They can create glare under studio lighting.

Incorporating Accessories and Layers

Accessories like ties, scarves, or jewelry can introduce a pop of color without overwhelming your look. Blazers or cardigans in complementary shades can add depth and dimension. When in doubt, bring a few options to your shoot and we can help you to put the perfect outfit together. 

Final Thoughts

Ultimately, the best color to wear for a professional headshot is one that makes you feel confident and aligns with your personal brand. Don’t be afraid to experiment with different shades to find what works best for you.

If you’re getting ready for your headshot session, consider taking a few test photos at home in different outfits. This can give you a sense of what looks best on camera. And, most importantly, relax and enjoy the experience — your confidence will be the most noticeable aspect of your photo.

Ready to book your professional headshot session? Contact us today to schedule your session and get personalized tips on what to wear for your perfect headshot!